Phem (2019)
Phem is a fashion brand concept for garments that use hybrid digital-physical fabrics.
Phem explores fabrics that can be digitally animated, or, fabrics that have the dynamic abilities of a computer screen. It all began with us wondering, What would it be like to wear fabrics like this? and What would it be like to conceptualise and build a fashion brand that uses fabrics with dynamic behaviours?
Check out Phem’s dedicated website here:
https://phem.design
See how Phem was a part of my PhD research HERE.